New Logo Design Aimed at Target Customers
House Doctors New Logo brings Growth
Milford, Ohio (August 13, 2008) – Franchise owners now benefit from a new logo and new marketing materials. It can be challenging for any business to project the right image that will attract customers. However, House Doctors franchisees now have a logo and new marketing materials specifically designed to attract their target audience.
“The new logo and our new marketing materials have been created after much research and review. Our research shows that the women of the household are the main decision makers in our buying process. When choosing a handyman, she bases her decision on whether or not she trusts the handyman company,” said Michelle Southworth, House Doctors Graphics Marketing Coordinator.
“Our handymen are employed, insured and bonded and we guarantee their work. This is just one of the reasons our target customers trust us and use us. Our name alone is one of the best in the industry to portray trust. Now we have the logo, the colors, and the marketing messages. The new logo was chosen only after it was test marketed. Our test market was asked which handyman company logo looked the most trustworthy. House doctors scored a massive 98% as the most trustworthy in comparison with competitors,” continues Southworth.
With the new logo and marketing materials Franchisees can feel confident that they will connect with their target customers in their marketing efforts.
About House Doctors Handyman Franchise Service
With over 100 franchises located throughout North America, House Doctors is one of the world’s largest handyman franchise companies with an excellent reputation for providing professional home repair, improvement and remodeling services. House Doctors franchisees are managers who are comfortable building multi-van operations. House Doctors offers a unique approach to the industry and support their franchise owners with leading marketing, software and training programs.
